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Have a compelling offer/service for defence professionals which will be of great value to them however reaching the specific audience of serving and retired defence (Army/Airforce/Navy) people online is turning out to be a nighmare, non cost effective with a lot of spillover. If it sounds like you, we are here to help.
We are India’s Largest News Related YouTube channel with over 1 million subscribers, 15 Cr views, 1000 hours of content watched. We have been working with clients to help them reach out to the vast audience of defence personanls across India. We hand hold our advertisers throughout the campaign so that their objective of reaching out to the defence audience with a complelling offering could see light of the day.
Reaching/targeting Defence/Military (Army/Airforce/Navy) audience online is extremely difficuly because Platforms like Google and Facebook does not offer specific targeting for defence people and proxy like interest and custum intent could lead to a lot of spill over.
We have over 1 million defence subscribes, with our average video view of upwards of 1 lakh and average view time of 2 mins. We help you reach out to this captive audience in a manner they like.
With our 26 years of service in defence and 5 years as content creater for the defence people (Serving and retired), we know what it takes to create a successful campaign for defence personnal code named as “DMCI” (Defence marketing campaign for India)
We create custom campaigns designed to drive your message to military audiences/customers across India
Customers don’t buy features they buy solutions, we work with the advertiser to understand how their product/service will help the soldier. Based on this understanding, we create content that talks about the problem and how that problem can be solved, with a subtle integration of the advertisers product/service.
This amplifies the users curosity and instead of we telling more about the advertiser our audience ask more about the product/services. This helps us in positioning the product/service better in front of the consumers who serve the nation.
Interest followed by proper positioning helps the advertiser gain brand positioning amongst the defence service professionals across India.
When we promote solution to a real problem, odds are it will have higher conversion rate in comparision to any other form of online advertising due to the full funnel approach that we use. We promote products while keeping our audience the defence perssonal at the core, the entire communication/nararative is arround how it can solve his problem and why should they consider it.
Defence professionls have to wait for their leaves to be approved and mostly it gets delayed tio the extent that all the seats in India railways are occupied by then and defence people have to travel in genral/sleeper compartment
Video 1: We talked about how it gets difficult for defence people to get train reservation and they can opt for flying with discount from various companies, also told them how they can get the claim of the travel with claim form hosted on the clients website.
Results: Website traffic with defence customers getting exposed to the advertisers website, allowing the advertiser to remarket/retarget using Google Ads or Facebook Ads Manager, defence customers asking for options or providers offering discount.
Video 2: We talked about our advertisers defence discount scheme on AirFare, we took the users through the whole process.
Results: Customers tried with 500+ comments, Play store app downloads increased by 2X, many customers had problem getting discounts and they commented
Video 3: We explained how to get the profile verified to get discount
Results: Defence customer user base of the client increased by 32% while verified profile count increased by 41%
Video 4: During the entire campaign there were questions from prospective customers regarding discount, profile verification etc.
Result: We invited the management team for an interview and questions raised by customers, results a stunning 1.5 lac views with over 100 hours of view time specific to the defence customers from across India.
Our understanding of defence customers coupled with integrating for the advertisers provide us the unique ability to create customer-winning, low spill, high-return defence campaigns in India.
